Welcome to Rak Outfitters
North Georgia Roots. Adventure-Minded Spirit.
Rak Outfitters is a locally owned, family-run outdoor and lifestyle store proudly serving North Georgia since 2008. Built on a love for travel, the outdoors, and community, Rak was created for people who enjoy getting outside, exploring new places, and making memories along the way.
From mountain weekends and lake days to road trips and everyday life, we believe the right gear and apparel should feel functional, comfortable, and authentic to the lifestyle we live here in North Georgia.
A Family Business at Heart
Rak Outfitters was founded by the Roland and Knight families with a simple goal: create welcoming stores that reflect the outdoor spirit and close-knit communities of Northwest Georgia.
What started as a local business has grown into two North Georgia locations serving customers from Calhoun, Dalton, Chattanooga, and beyond. Through the years, Rak has remained focused on friendly service, dependable products, and building lasting relationships with the people who walk through our doors.
Being local matters to us
We're deeply connected to the Northwest Georgia community and appreciate the people who have supported Rak Outfitters over the years. Whether it's helping customers gear up for a weekend adventure, supporting local events, or simply being part of the everyday rhythm of the area, community has always been at the center of what we do.
We love seeing generations of families shop with us, travelers stopping through North Georgia, and locals finding brands and products they genuinely enjoy.
Inspired by Adventure
Travel and adventure continue to inspire everything we do. We love discovering new places, meeting interesting people, and bringing that spirit back home to our stores.
Our goal is to create a space that feels approachable, relaxed, and ready for whatever comes next, whether that's a hike in the mountains, a weekend getaway, a camping trip, or everyday life outdoors.
What You'll Find at Rak
Rak Outfitters offers a curated mix of outdoor gear, footwear, apparel, accessories, and everyday lifestyle products for the whole family. We focus on products that combine comfort, durability, and style with the laid-back outdoor culture that defines North Georgia living.